Event Tracking

You might say

I want to know whether anyone actually clicks this button.

Recording points placed at key actions that send what users did to an analytics toolTo understand how a key feature or call-to-action button performs, we send an event record with action names and parameters to an analytics platform when an action occurs. Event tracking captures concrete user interactions rather than simple page loads; actions without configured tracking events leave no record in analytics dashboards.

Know first

Conversion Funnel

Event Tracking

Click once, and how the event record reaches the backend

example.com

Not clicked yet

Analytics backendWaiting for events

Event—Source—Count0

Click the button: events record actions that actually happened; no click means no data.

What tracking goes through

Place events at key points: Write one line of recording code at key actions like button clicks and form submits, naming the action.

Records are sent when actions happen: Only users who actually click send events; users who do not produce nothing, so counts are real clicks.

Verify once in the backend: After launch, click once yourself and find the record in the analytics backend—only then is tracking confirmed working.

Quick checkChoose the best answer

After launch, you want the click rate of the Start trial button. What is the first step?

Estimate the click rate from time on pageJust ask users whether they clicked the buttonAdd an event at the button click, click it yourself after launch, and verify the record in the analytics backend

You can say this to an AI Agent

Add a click tracking event to the Start trial button, named start_trial, with the page source as a parameter. Afterward I will click it once; please confirm the record appears in the analytics backend. Do not change the button's appearance or position.

Learn next

1Conversion Funnel→2A/B Test→3Product Discovery→

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