Persona

You might say

This page feels too generic. Which customer should I write it for?

An evidence-based model of a target user's behavior, goals, and concernsWhen writing homepage copy, a team can synthesize interview or usage notes: freelance designers want potential clients to see their work quickly, and they worry about building and maintaining a site. A persona makes those goals, behavior, and concerns a reference for checking whether the homepage offers a portfolio and an easy way to start. It remains a model to validate; demographic details without evidence are not facts.

Know first

User Story

Persona

Connect user goals and concerns to homepage content

Persona hypothesis · interview validation pending

GoalHelp potential clients see work quickly

ConcernCannot build or maintain a website

BasisMark as a hypothesis; do not invent an age

A persona should synthesize observed behavior, goals, and concerns. This is an illustrative hypothesis to validate, not a claim about a real study.

How a persona guides page decisions

Who the copy speaks to: Synthesize goals, behavior, and concerns from interviews or usage notes, then check whether the heading, copy, and action respond. Do not add unsupported details such as age.

What to do first: Goals and context help compare priorities, but a persona supplies evidence for a decision—it does not replace product judgment or user validation.

Acceptance has a basis: Turn 'Can the target user understand this and find the next step?' into a question to check in an interview or page observation.

Quick checkChoose the best answer

Interviews suggest freelance designers want clients to see their work but worry they cannot build a website. What should the homepage show first?

Lead with a portfolio and an easy way to get started, then check the copy with intervieweesList every product feature and let visitors decide whether it fitsAdd 'for users over 35' to make the audience specific

You can say this to an AI Agent

Use these interview notes to revise the homepage: 'Freelance designers want clients to see their work quickly and worry they cannot build a website.' Treat this as a persona hypothesis to validate; do not invent an age or other unsupported detail. Make the headline and first action address the goal and concern, and list what still needs user validation.

Learn next

1User Story→2User Flow→3Product Discovery→

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