Single Page
You might say
Put everything on one long page so people can just scroll through it.
Arrange a complete story in sections down one scrolling pageA single-page layout guides visitors through a sequence such as value, proof, features, pricing, and action. It works when the story has one main goal. Clear sections and anchor navigation help, but important content should not depend on scroll effects.
When to use it
- Product landing page
- Campaign page
- Portfolio story
- A focused site with one main conversion goal
When NOT to use it
- Force a large multi-purpose product into one endless page
- Hide content behind complex scroll animation
- Repeat the same action after every short paragraph
- Use sections with no clear narrative order
Anatomy
Core ValueMain AdvantagesCredible EvidenceCall to Action
Explain who the product is for, what problem it solves, and provide clear next steps
Organize key capabilities by user tasks to avoid too much information at the same level
Use authorized, verifiable cases, data or reviews to support claims
Provide clear next steps at appropriate reading points
Variants
Anchors
There are many paragraphs and you need to jump at any time
Pure Scroll
A small landing page finished in three or four screens
BackTop
↑
The page is long and a quick entry to return to the top needs to be provided.
Typical use cases
Product launch
Personal portfolio
Event page
Campaign landing page
Further reading