Single Page
You might say
Put everything on one long page so people can just scroll through it.
Arrange a complete story in sections down one scrolling pageA single-page layout guides visitors through a sequence such as value, proof, features, pricing, and action. It works when the story has one main goal. Clear sections and anchor navigation help, but important content should not depend on scroll effects.
Single Page Layout
When to use it
- Product landing pageProduct featuresPricingCustomer reviewsFAQ
- Campaign pageCore valueKey benefitsNext
- Portfolio storyCore value→Key benefits→Credible evidence→Next
- A focused site with one main conversion goalScroll to “Quick start” and the table of contents highlights it automaticallyInstallQuick startAPIFAQ
When NOT to use it
- Force a large multi-purpose product into one endless pageThe long page lacks anchors and a back-to-top entry point.
- Hide content behind complex scroll animationValueBenefitsEvidencePricingFAQNext
- Repeat the same action after every short paragraph🔍 Search usernamesCreate userAlex ChenAdminMaya LeeMembers
- Use sections with no clear narrative orderValueBenefitsBenefitsNext
Anatomy
Core ValueMain AdvantagesCredible EvidenceCall to Action
Explain who the product is for, what problem it solves, and provide clear next steps
Organize key capabilities by user tasks to avoid too much information at the same level
Use authorized, verifiable cases, data or reviews to support claims
Provide clear next steps at appropriate reading points
Variants
Anchors
There are many paragraphs and you need to jump at any time
Pure Scroll
A small landing page finished in three or four screens
BackTop
↑
The page is long and a quick entry to return to the top needs to be provided.
Typical use cases
Product launch
Personal portfolio
Event page
Campaign landing page
Further reading
