SocialProof

You might say

Add a row of customer logos and a line that says more than 100,000 teams use us.

Support a product claim with evidence from real useSocial proof can include customer logos, measured results, reviews, certifications, or case studies. Choose evidence that supports the claim next to it and state the source or context. A wall of unverified logos is weaker than one relevant, specific example.

Example only · Replace with authorized, verifiable evidence before use.

Verifiable evidence structure

Back every claim with a source, date, and permission

Before publishing, replace these examples with real customers, original source links, or verifiable data.

Use customer logos only with permissionLink media coverage to the original article

"Insert an authorized customer quote and cite the source."

When to use it

Show recognizable customers with permission
Share a measured result with context
Link to a full case study
Display a relevant certification or review source

When NOT to use it

Use logos without permission or explanation
Show numbers with no source, period, or definition
Place unrelated awards beside a product claim
Repeat generic praise instead of giving evidence

Anatomy

Example only · Replace with authorized, verifiable evidence before use. Evidence titleIndicates source, time and authorization status Authorized logos DataCalculation methodRatingSource platformDateLast updated “Insert a traceable original quote here.”Source link · Permission status

Explain what the evidence is, where it comes from and when it is applicable

Display only authorized customer or partner logos

Quantitative evidence must include its calculation method, timeframe, and source

Original words, context, source and authorization status appear together

Variants

LogoWall

Only display authorized logosCustomer logo

When there are authorized and public customers or partners

Numbers

DataCalculation methodRatingSource platformDateLast updated

When numbers include a source, timeframe, and calculation method

Press

"Put the verified original quote here"Media name · Original link · Date

When the source story is public and the quote has been verified

Typical use cases

Customer logos

Example only · Replace with authorized, verifiable evidence before use.

Authorized customer logos

Customer ACustomer BCustomer C

Measured outcome

Example only · Replace with authorized, verifiable evidence before use.

Review score

Example only · Replace with authorized, verifiable evidence before use.

Media nameOriginal article · Publication date

“Media quotes should be verified verbatim with the original text and context.”

Case-study link

Example only · Replace with authorized, verifiable evidence before use. Rating or scaleShow source, sample size, time and calculation method