Statistic
You might say
Put a few big numbers on the homepage, like total users and sales.
Highlight a small number of important valuesA statistic combines a label, value, unit, and sometimes a trend. If a number went up or down, say what time period or baseline it is compared with. Keep formats and definitions consistent for money, percentages, counts, and other units.
When to use it
- Key performance indicator
- Account balance
- Progress total
- A small dashboard summary
When NOT to use it
- Show a number without its label or unit
- Use color alone to explain whether a change is good
- Compare different time periods without saying soStorage6.6 / 10 GB
- Place so many statistics together that none stands out
Anatomy
Active users this month
12,846
↑ 12.5% compared with last month
A label, large number, and trend
Explains what the metric measures
The visual focus: larger and bold
Use numbers, directional symbols, and text to describe change from the previous period. Use color only as a supporting cue, and follow local financial color conventions where relevant.
Variants
Basic
Total number of articles1,024
When you only need to display the current value and do not need to compare trends
Trend
New this week1,024↑ 12.5%
When it is necessary to compare with the previous period or target value
Unit
Online now3,872peopleStorage6.6GB
When a number needs a unit to be understood
Typical use cases
Analytics dashboard
This month’s sales
¥ 864,000
↑ 12.5% compared to last month
Active users
12,846
↑ 8.3% compared to last month
Refund rate
2.1%
↓ 0.4% compared to last month
Sales summary
Operation Weekly Report · Week 29
07.13 – 07.19
Add new user
1,024 ↑ 12.5%
Content publishing
386 ↑ 4.2%
churn rate
2.1% ↑ 0.3%
Account overview
Real-time trading volume
¥ 1,286,400
00:12:46 until the flash sale ends
Currently online
3,872 people
12,846 orders placed
Campaign report
Account balance (yuan)
¥ 8,642.50
Yesterday’s earnings +12.36
Recharge
Withdraw