Swiss Style
You might say
Use a strict grid, big type, and precise alignment so it feels clean like a poster.
Build clarity through grid, typography, and objective visual orderSwiss Style uses a strong grid, sans-serif type, asymmetric composition, and disciplined spacing to make information easy to scan. Its clean appearance comes from exact relationships, not from centering everything or removing all personality.
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New
forms
of seeing
Design Principles
- Use a visible grid to align text and images
- Create hierarchy through type size, weight, and placement
- Prefer clear information over decorative symbolism
- Balance asymmetric groups across the composition
- Keep spacing and column relationships consistent
When to use it
- Poster-like campaign page
- Editorial index
- Architecture or design portfolio
- Information-rich page that needs strict order
When NOT to use it
- Place every element in the center
- Use a grid without meaningful hierarchy
- Make type so rigid that long content becomes difficult to read
- Add decoration that fights the information structure
Anatomy
strict grid
AaSans-serif display type
Accent color examples
Large/Small
Generous whitespace
Use a grid to organize alignment and spacing into a clear page structure.
Build hierarchy with deliberate type size and weight; align content according to language and layout relationships.
Use accent color for key information or actions, with its scope set by the brand and content hierarchy.
Create distinct reading levels with clear size and weight contrast while keeping supporting text legible.
Whitespace is an active part of the composition: it gives content room to breathe.
AI Prompt
Swiss International Style, strict grid, huge left-aligned sans-serif headline, black and white with one red accent, extreme type-scale contrast, no decorative shadows, generous structured whitespace
Typical use cases
Design portfolio
Exhibition page
STUDIO—01Project About Contact
We design
the system itself.
the system itself.
01Urban guidance system2025
02Art Museum Brand Identity2025
03Independent publishing of "Grid"In progress
Editorial index
Annual report
Xiaoli — Graphic Design Portfolio
01Brand Identity→
02Book binding→
03Poster Experiment→
04Web design→
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