UserVoice

You might say

Add a few real customer quotes instead of just saying we're great.

Use real customer words to show a concrete experienceA customer quote can explain what changed for a real user in language that feels more specific than product claims. Keep the wording accurate, identify the source with permission, and choose quotes that add evidence rather than generic praise.

Example only · A credible review needs the customer’s own words, context, and a verifiable source

Original words

"Keep the customer’s own wording. Do not rewrite marketing copy as a testimonial."

ExampleContextTask · Time of use

Evidence

"Use numbers or before-and-after comparisons only when the result can be verified."

ExampleVerification methodSource link · Calculation method

Privacy

"If the customer must remain anonymous, explain why. Never invent an identity, avatar, or rating."

ExampleAnonymous sourceCollection method · Permission status

When to use it

Show a concrete before-and-after result
Answer a common concern through real experience
Add credible detail to a product claim
Represent different customer types honestly

When NOT to use it

Invent a quote or change its meaning
Use praise with no specific detail
Publish personal details without permission
Fill the page with testimonials that all say the same thing

Anatomy

"Use the customer’s own words, with enough context to understand them."

Example Source details · Permission status

Keep the customer’s original words, task context, and verifiable results

Use only with permission. Do not invent an avatar for anonymous feedback.

State the identity, source type, or reason for anonymity, and keep a way to verify it

Variants

Wall

There are multiple authorized reviews from different tasks or user types

Featured

"Keep specific scenarios and verifiable results."

There is an evaluation with complete information and the best explanation of the core values.

WithRating

★★★★★

When there is real rating data to cite

Typical use cases

Customer story

Example only · Replace with authorized quotes and accurate source details before publishing

Specific tasks

"Use the customer’s authorized words and keep the task context needed to understand them."

ExampleSource 1Identity or reason for anonymity · Permission status

Verifiable results

"When you include numbers, show the timeframe, calculation method, and how they can be verified."

ExampleSource 2Collection method · Measurement scope

Traceable sources

"Keep a source record, such as an interview, support ticket, public review, or original link."

ExampleSource 3Record location · Last updated

Landing-page proof

Example structure · Link to original story at launch Media quotes should link to the original report
and retain the time and context of publication.

Case study

Rating structure example

Rating ★★★★★ Display source, sample size and timeframe

5★Actual proportion

4★Actual proportion

OtherActual proportion

Industry example

Example of evidence structure Build trust with verified scale and provenance Show calculation method, time and evaluation source

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